Amazon: Conquering Fashion

Do you want the new set of popular books? Do you need a new camera? Do you need… anything? You could find it at Amazon.

However, this time Amazon has gone further. The futurist idea of creating robots its becoming a reality. The new development of the Artificial Intelligence is making us conscious of the yet unexperimented paths we can follow.

“But, what industry are they willing to blast?" Fashion!

But, what industry are they willing to blast? Lately, they have been focusing heavily on fashion, as their new objective is to create an innovative own-brand fashion line. No one doubts about their knowledge of the E-Commerce and even more, they are pretty qualified as according to the Internet Retailer Top Guide 500, Amazon leaders the online sales... So, why not creating a fashion brand? It seems as if they are going to lead this sector too.

Anyway, to achieve it, they have been developing several projects such as Echo Look. Anyway, what we would analyze is their latest novel idea. We could simplify it by saying that they have created an AI Fashion Designer.

The AI Fashion Designer

This AI are provided with an algorithm that allows them to learn about style from images, which it then uses to create items from the scratch.

Could you imagine it? Amazon spots a trend, and immediately produces the clothing, which in fact, can be produced on demand. While going this far, Amazon leaves behind the nowadays counterfeits; as Amazon not only produce in a cheaper and faster way, but its products are constantly being modified and improved. Additionally, the software would be able to provide fashion feedback or recommendations for adjustment.

“Be original, show off your style, and tell your story.”

Blogging gives your site a voice, so let your business’ personality shine through. Are you a creative agency? Go wild with original blog posts about recent projects, cool inspirational ideas, or what your company culture is like. Add images, and videos to really spice it up, and pepper it with slang to keep readers interested. Are you a programmer? Stay on the more technical side by offering weekly tips, tricks, and hacks that show off your knowledge of the industry. No matter what type of business you have, one thing is for sure - blogging gives your business the opportunity to be heard in a way in a different and unconventional way.

These fashion-forward algorithms make us dream. But, do traditional retailer shops dream or have nightmares?