Gen Z

It seems like society has a new baby to take care of. Grown up Millennials are no longer the mollycoddles, they have already been identified, and so do the marketing campaigns focus on them… So, who are the brands new pampers? The so called, Generation Z.

Despite the name, they are far away of being aliens… or maybe they are? There is no doubt that they are causing serious brain teasers to the brands, but, what makes them so different from the previous generations? Until now, no generation was born in the excelled of technology, not even millennials, who have grown up concurrently to the technological development… but these kids, these new generation, could be said that have been born interconnected.

Adapting to these newly baby boomer’s lifestyle, may be kind of risky… but, if making through it, there is no doubt that they would reap the benefits. Several studies show that Gen Z spends have exceeded in a 20% from those of the millennials. But as said, not everything is a bed of roses… The fact of being interconnected, means that they have much more information within their reach, that leads into higher standards that brands should definitely qualify to succeed.

In order to fit in, some brands are empowering their values of transparency, as well as those regarding social issues and the social responsibility. Anyway, there are much more tasks to accomplish. So, how are the brands reacting and readapting? It´s time to ask ourselves what companies really are, it´s time to realize that maybe a little bit of freedom is needed. Examples of companies such as Google, show us, that what brings talent, what squeezes talent, is letting people experiment… Creating flowing “cities” of talent, is appealing, isn´t it? So is for Gen Z.

Getting a little bit more into depth, how should marketers recreate that magic crowd-pullers environment? Even if it seems as a weird solution, let your customers market you. Through the called Community Driven Brands, clients are able to express themselves and communicate with your brand in a peer-to-peer “conversation”. Creating a commitment is the best way of selling. In fact, this lack of close relationship is what is making some top brands wonder what their future would be. So, don´t fall back into the error, and apply these tips to become a Gen Z marketer...

- Who is dying to buy your product? Identify those passionate customers and satisfy them.

- TIC! TOC! If you are not already positioned in social media…it´s time for you and your business. Not only would you let know yourself, but passionates would sell it for you too.

- Don´t Assume! That would bring you serious problems… the need of flexibility is crucial in this new era.

It´s time to work for the generation that is coming behind us… Let´s get down to business.