The Born of a New Art

Do you know Van Lamsweerde,. Well, you should get to know them as they are the nowadays Van Gogh´s. It is said that Fashion photographers are the new painters, anyway, hopefully they won’t end as Van Gogh did.

But what differs them? Rather than painting, they take photos; a photo that enhances our reality, our whole world, our feelings and… what brands want us to feel… (Yeah, it´s a business, but that’s another post). Photographers translate the designers´ idea into an image that people buy. Nowadays this is valued more because of the Internet and the need for attention-grabbing content on the web in our image-saturated culture.

Social Media, is giving increasingly importance to photos and their owners. Putting them in the spotlight is a way to market them. However, what is behind the scenes? Follow me and discover the magic of fashion photography through the eyes of Sebastian Oz.