Prê -À-Parler
Ready to blast your daily catwalk
If something looks great...
I cannot afford not to buy it
Nowadays, younger generations dream to become an influencer.
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However, what is the cause of such dream? How can they have such an impact on us? Do we need to understand them to comprehend our current society?
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Well, in order to get the answer, you maye want to read the paper in which I explained the economic impact that the influencers and bloggers have on our current society.
"Il n´y a pas de mode si elle ne descend pas dans la rue"
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Coco Chanel
The globalization and the technological development changed our economy.
Consequently, older generations used to live in a non-consuming society, whereas millennials, were born in a consumer society. The cost-per-acquisition model, in which a click enables us to buy, makes brands worthless unless they connect with the right audiences in a relevant way.
Therefore, nowadays, bloggers are the one-way ticket to business success. A success that has been reached because of their chic authenticity, and their proximity to us, to the customers.
