In this new era, where fashion and technology are getting closer every day, it was time to blast it. 2415 without any doubt has achieved it, bringing fashion tech to life. 2415’s new line, let you have Internet on your streetwear, bringing art and music to it.

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Richard Thorn, the creative leader, explains that nowadays people search instant gratification, and that we now dress to show and share online. Through their clothing we can express ourselves, to show our emotions and it allows 2415 to analyze how people perceive their brand.

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Designed to create a new idea of fashion, to challenge the interactions, a step toward emotional transparency… a new lifestyle. A new lifestyle which many of you would reject, but check their Manifesto, check their web, and let them speak by themselves.